Every
year thousands of men and women across America and around the world sign up in MLM -
Tupperware, Amway, or a cosmetic company-hoping to make money enough
for new draperies, a new davenport, or some new clothes. They sell a
little merchandise to a few relatives and close friends. Then they are
through. They quit before they give themselves a chance to learn the
basics of success in MLM. "I am simply not a born salesperson," they
often say.
No one is born a salesperson, any more than one is
born a doctor or born a lawyer. Sales is a profession. To be successful
in any profession one must learn not only the basic techniques, but
also how to apply those techniques. Success in sales makes use of all
the abilities one is born with, plus all those acquired through
education and experience.
If you are looking for a career
opportunity or "extra income" to help with the family budget, MLM
offers you dream-fulfilling possibilities. However, you must give
yourself time to learn the techniques of sales. Ask yourself. "How long
does a doctor to be study? A lawyer to be study?"
WHAT IS MLM?
MLM
is marketing a product or business opportunity directly to the consumer
with no middleman involved. The most reliable firms can be found after
doing your reasearch on MLM. They bring to the public fine products
that are modestly priced in order to insure mass consumption.
Most
MLM companies furnish their representatives with a starter kit and
essential supplies below-cost prices. In many instances the investment
is under $100.
There is an old adage which says "Give a man a
fish and you feed him for a day. Teach a man to fish and you feed him
for a lifetime."
Many of them were able to change their lives
for the better. They took their families on nice vacations. They
purchased a piano or an organ and provided music lessons for their
children. They saved money for college education. They redecorated
their homes, bought needed furniture. One highly successful saleslady
built a new home.
The rewards of the MLM business are many:
1. You can be your own boss.
2. You can set your own hours.
3. You can own your own online businesses with little or no investment.
4. You can pay yourself more than any boss would ever pay you.
5. You can give yourself regular raises as your business grows.
It
is only fair to tell you that there are failures, too. There are people
who will not work for themselves. When working for a boss, they rise
early, are well-groomed, and get to the office on time. However, when
they are their own boss, they are still in a bathrobe, drinking one
more cup of coffee at 11:00 A.M.
If you can be your own boss and
discipline yourself to do what has to be done when it has to be done,
MLM offers a most unusual earning opportunity.
THE TEN STEPS
Here are ten steps that will assure your success in your MLM business:
1.
BE A GOAL SETTER. What do you want to accomplish? Do you want to save
for college education for your children? A new car? A new home? You can
have whatever you want, but you must want it enough to do the things
that have to be done to get it. Whatever your goal, write it down and
set a target date for reaching it. Divide the time period into blocks
of achievement that are reachable. Work consistently toward
accomplishing each day, each week, each month what you set out to do.
Goal-setting is a must in every area of life. Little is ever
accomplished without definite goals.
2. BE A LIST MAKER. Each
evening list all the things you want to get done the following day.
That gives you an organized approach to each day. As each task is
finished, mark it off your list. It is amazing how much gets done when
one works with a "things-to-do" list. Also, have a notebook listing
appointments, potential business clients, repeat clients, and
referrals, and keep it with you at all times. You will be adding to it
constantly.
3. BE ENTHUSIASTIC. Enthusiasm is the high-octane
"fuel" that salespeople run on. Enthusiasm generates its own energy.
Energy and good health are synonymous with busy, happy people, people
who are achieving.
4. RECOGNIZE THAT THE MAGIC WORD IN SALES IS
"ASK". In MLM we don't have to wait for business to come to us. We
create our own business sales by asking for it. Ask for appointments,
then you can do business. Ask for business, then you will close sales.
Ask for referrals, then you always have a full list of potential
clients. Be quietly, yet firmly aggressive.
5. EXPECT NO'S.
Realize that no's are not personal. In business sales, as perhaps
nowhere else, the law of averages works. Every no gets you closer to a
yes. Keep track of your ratio. It will help improve your techniques.
Are you getting ten no's to one yes? Is your ratio five to one?
Remember, the yes's are your income. Also remember that "no" does not
necessarily mean "no." Often a "no" is simply a stall for more time to
think. It may be a request for more information about your product or
your service. What your client is actually buying is assurance. Assure
here by your helpful attitude and your complete honesty, that you want
what is best for him or her. They will most likely respect you and do
business with you.
6. SCHEDULE TIME WISELY. A schedule is the
roadmap by which salespeople travel. It takes the frustration out of
the day. It assures that the necessary things get done and get done on
time. Plan your work then work your plan.
7. BE POSITIVE IN YOUR
ATTITUDE. Success in MLM, as in all areas of life is 90 percent
attitude and 10 percent aptitude. All of us must work at developing
habits of constructive thinking. I am proud to be a salesperson. Sales
make the wheels of our economy turn. Bernard Baruch, advisor to several
presidents, is quoted as saying, "If every salesperson sat down and
took no orders for twenty-four hours, it would bankrupt our country!"
Every company that manufactures any kind of product depends upon
salespeople to move that product. Without salespeople business would be
paralyzed.
Remember, sales is one of the highest paid of all
professions. Statistics show that good salespeople enjoy incomes far
above the average.
8. HAVE AN OFFICE AREA. Most direct
salespeople work from their own homes, but it is essential to have a
place where you can work in a organized and efficient manner. An office
plus a strict working schedule gives you dignity. Both are absolutely
essential for efficient operation and accurate record keeping, so
important to the success of any business.
9. BE INVOLVED. Most
MLM organizations offer contests to stimulate production. Include
winning contests as part of your business goals. Contests make your
business fun as well as adding considerable dollar value to your
income.
10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular
nine-to-five job usually means a paycheck at the end of the second
week. MLM "reps" handle money constantly. MLM in business is instant
income and constant income. Therefore. it is absolutely necessary to
become an efficient money manager.
Deposit every penny collected
from clients into a checking account set up especially for its
business. Since bank statements show an exact record of all monies
collected, and business expenses can be verified by canceled checks,
record keeping becomes simple and accurate. Everything except a few
"petty cash" transactions can be directly taken from bank statements.
Money
saved regularly and put at interest, soon develops a second income in
addition to earned income. A long-term goal, which is realistic in
direct sales, is to be able to live in retirement off the interest
earned on savings.
Would financial security mean a lot to you? If so, ask yourself these questions:
* Am I honest?
* Do I really like people?
* Am I willing to learn?
* Am I willing to work?
* Am I capable of being my own boss?
If
your answers are yes, find a good product for the MLM market, one that
you like, one that fills the need of a lot of people, and go to work
for yourself! You can turn dreams into reality.
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